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Future Strategies |
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1. NEW PRODUCT SEGMENT |
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Launching more than 100 new product segment. |
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Established product group to be launched in new markets. |
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2. DIVERSIFICATION OF PRODUCT LINE |
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Promotion of Indian Handicrafts in the International Markets as gifts & decorative. |
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Project Indian Handicrafts sector as Industry so as to attract more merchandised,
modern production line up to semi
finishing could be emerged. |
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Re-orientation of the concept of Handicrafts as Giftware and diversification of
the product group with major emphasis on composite and new items.
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Design led innovative product groups. |
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3. QUALITY IMPROVEMENT |
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Statutory requirements / factory compliances / social audits / certifications. |
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Testing and factory accreditations / Merchandising and support services. |
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4. ENTERPRISE LEVEL MEASURES |
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Product re-orientation: By introducing the concept of designing the product with
the help of designers for handicraft exporters for display in international shows. |
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Engagement of services of International and National designers. |
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Customer Focused Approach. |
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Brand Promotion. |
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Human Resource Development. |
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